ڰȯ ѴâҼ Ͻī̵ϸ
ǰȭ- ǰ, ̴϶
ش ǰ м شȭϰ ּȭ 忡 䱸ϴ ũ Ѵ. ǰ Ȯ ƴǰ̳ ǰ Ѵ.
Һڰ 䱸ϴ µ, 쿡 뵵 ¸ 忡 䱸ϴ · Ѵٴ ̴. ǰ ǿ ° ãƳ Ը ġؾ Ѵ.
- ȭ弼ȭ 尳ô ؾߡ
پ ְ ִ, ȭ ϰ 忡 ϱ ſ ƴ. پ 屸, پ , ͳ Ȩΰ ο 뱸 Ҿϱ ̸ .
̷ ӿ ϱ ؼ ݵ 尳ô ʿϴ. ȭ 弼ȭ ؾ Ѵ.
[ǥ=] Ͻī̵ϸ
- 弼ȭ? ڵ ִ 屸, ൿ Ư ü ȭ ȿ Ȱ Ϸ- 弼ȭ Ư Ȱ Һڵ ȭϴ ð Һ ȭϹǷ м ʿ
̷ ϴµ ־ ⺻ ǰ ߽ Ǵ װ Ұ ִ. 4PҶ ϸ ùͼ Ѵ. , ǰ(Product) (Price), Ǹ(Promotion), (Place)̴. ڱ ¸ Ȯ ľ ˸ ؾ Ѵ.
ǰ(Product) (Price)- ǰ ⺻, ɸ Ȱ å
ǰ̾߸ ⺻ ȴ. ٸ ƹ ص ǰ ħ Ʊ ̴. ǰ ؾ߸ Һڵ 屸 ִ.
Ѵ. ǰ ո̰ ƴϸ Һڴ ܸѴ. ǰ ǸŰ ľ ؾ Ѵ.
å 信 ġ ִ. Ͼ 信 ΰ ź¼̶ Ѵ. Ϲ ʼǰ ź̰ ġǰ ź̴.
ǰ ݿ ɸ Ѽ Ѽ ִ. ɸ , , ݴܰȭ, ܼ ִ. ǸŰ 뼱 ϸ ɸ Ȱ åϴ ͵ ̴.
(Place)- 롯 롯
̶ ǥ ϱ Ͽ α ϰ ϴ ̴. װ 迡 ȭ ϱ θ ȭؾ Ѵ. .
(direct distribution) ߰ ϰ ڿ Һ Ǵ ڰ · , 湮Ǹ ̿ شǸ Ը ̴. (indirect distribution)̶ ڿ Һ ̿ ڰ ԵǴ · Ưȭ ϴ ̴.
Ǹ (Promotion)- ǸȫǸ
Ǹ ﰢ Ǹ븦 ϱ ܱ å̴. մԵ ǰ Ȱ ִ ϸ ǰ 緯 ʴ´. ϴ ǰ Ұϱ Ǹ Ȱ ϴ ̴.
̷ Ǹ , Ǹ, ȫ, Ǹ ִ. ȿ شȭ, ൿܰ迡 ̸ ȿ ϸ ǸŴ ȿ , ൿܰ迡 ̸ شȭȴ. ȫ ȿ 鿡 ȿ δ. Ǹ ǸŸ ڱϴµ ־ е ģ.
[ǥ=] Ͻī̵ϸ
<ֱ >1. Ա : ؼ ȫ ȿؼ Ǹ ȿ2. : ȫ ȿ̸ Ǹ ȿ ۴3. : ٴ Ǹ4. : Ǹ ӵ Ű ʴ´